Pulling Power has been running marketing campaigns in the crowdfunding space for many years. It’s where we feel most at home. It’s where we built our reputation, crafting high-performing ads and cinematic trailers for TTRPGs and boardgames. But these campaigns were just the beginning.
Creators and publishers have also been struggling to find trusted, long-term marketing partners. Many of them have been feeling like their marketing agencies aren’t giving them the attention, time and understanding that they need. Despite their expertise, most marketers don’t offer a boutique experience. And that’s where Pulling Power stands out from the pack.
Let’s chat about how we turned single crowdfunding marketing campaigns into long-term partnerships with our clients.
From Short-Term Campaigns to Long-Term Performance
We have had a hand in fuelling some of the most successful boardgame and TTRPG crowdfunding campaigns in the last 6 years. These projects have included Frosthaven, Festival of Gloomhaven, Dice Throne: Marvel X-Men and Cosmere: The RPG.
At the beginning of 2024, we signed on to support Kickstarter, the largest crowdfunding platform. Pulling Power became the official creative partner to the Kickstarter Performance team, producing powerful ad creative for hundreds of campaigns.
We used this opportunity to explore how we could help creators and publishers outside of their crowdfunding campaigns. They needed powerful web, ad, creative, SEO and social media services to drive evergreen sales, webstore growth, and audience retention. And we embraced this role fully.
Crowdfunding taught us how to drive fast-paced performance, test creatives quickly and capture audience attention at scale. All of this is important, especially for post-campaign growth, which needs to be just as intentional as the launch of a crowdfunding campaign.
Pulling Power now helps publishers extend their success beyond Kickstarter and Gamefound. We build evergreen marketing strategies that sustain webstore sales, grow direct-to-consumer channels, and support retail releases over the long term.
How We Build Retainer Partnerships with Tabletop Publishers and Creators
We started by offering post-campaign-specific work. This evolved into full retainer partnerships with some of the most ambitious publishers and creators in the tabletop space.
We now manage ongoing month-to-month growth strategies that include:
- Always-on webstore ads
- Creative testing and optimisation across Meta, Google and Amazon
- Campaign support for retail launches, reprints, expansions and seasonal offerings
- Regular creative production cycles for paid and organic placement
- Technical and content SEO for long-term, passive growth
These partnerships have allowed us to integrate deeply with publishing teams, aligning our own work with their product roadmaps, audience growth targets and evolving brand strategies.
These long-term partnerships have given us the space to:
- Test more audience segments
- Build stronger creative cycles
- Deliver smarter, more efficient, results
- Grow brands, instead of just product sales
- Gather benchmark data
We love the tabletop games industry, and this work gives us the opportunity to see trends in performance across an array of platforms, genres and brands.
Our creative and performance teams all work together under one roof. This means that we can move quickly, apply feedback in real time, and build marketing strategies that live beyond the short window of a crowdfunding campaign.
What’s Next for Pulling Power?
We went from being a successful launch agency to a powerful long-term growth partner for publishers and creators. And while we continue to work on and run some of the biggest crowdfunding campaigns in the world, we are just as focused on evergreen growth and long-term brand building.
We work with clients who are looking for a boutique marketing experience for more than ad-hoc projects. They understand that their partner understands their very niche industry, and can stay in the fight with them at the launch of their campaign. And they know that we will stay by their side as they scale their businesses for years to come.
Does that sound like what you’ve been looking for in a marketing partner? We’d love to talk!