Pulling Power Media Re-Signs as the Official Creative Partner to Kickstarter’s Performance Team for 2025

We closed out 2024 with a massive announcement! While at PAX Unplugged, we met with our friends at Kickstarter and put pen to paper on something big:

Pulling Power Media is now the official creative partner for Kickstarter’s Performance team in 2025.

This is a partnership that’s been building over the past year. When Kickstarter first introduced the Performance team in 2024, we had the incredible opportunity to work alongside their internal ads team to help shape and support their dedicated performance marketing service in its beta phase. Throughout the year, we collaborated on some of the biggest crowdfunding campaigns in tabletop and beyond—including record-breaking and notable launches like Cosmere by Brandon Sanderson & Brotherwise Games, Superboss Monster, Discworld, Adventure Time, and DC Deck-Builders - Arkham Asylum.

Now, we’re gearing up for an even bigger 2025. As Kickstarter’s exclusive creative partner for their Performance team, we’re honing in on what matters most: helping creators succeed. Our goal is simple—empower creators with world-class creative that helps them not only reach their funding goals but exceed them.

Kickstarter has always been the home for groundbreaking ideas, and we couldn’t be prouder to play a key role in helping bring them to life. Here’s to another year of pushing creative boundaries, delivering results, and fueling the next wave of Kickstarter success stories!

— Kyle Puller, Director, Pulling Power Media