Performance Marketing Specialist (Google Ads & Attribution)
Pulling Power Media is the world's leading marketing agency in tabletop gaming, crowdfunding, and hobby entertainment.
Over the past several years, our team has helped generate more than $250 million in crowdfunding revenue and has contributed to the #1, #2, #3, and #4 highest-funded tabletop game crowdfunding campaigns of all time. We work with some of the most recognised publishers, creators, and entertainment brands in the industry, helping them launch products, scale communities, and grow their businesses through best-in-class marketing.
Alongside our agency services, we have developed Launch Oracle, our proprietary audience intelligence and lead generation platform used by leading creators and publishers to power some of the industry's most successful launches.
Our reputation has been built on rigorous data analysis, continuous innovation, technical excellence, and an uncompromising focus on performance as well as a world-class creative team. We are trusted with significant advertising budgets, high-profile campaigns, and some of the most important launches in the industry.
We're looking for a Performance Marketing Specialist to join our growing ads team and help continue that standard of excellence.
The Role
This is a Google-first performance marketing role with additional exposure to paid social, attribution, reporting, and growth strategy.
You'll work alongside our Head of Paid Media, Account Management team, creative department, and fellow performance marketers to build, optimise, and scale campaigns across a portfolio of international clients.
This is not a junior execution role. We're looking for someone who understands the strategic side of performance marketing and enjoys solving complex acquisition, attribution, and growth challenges.
Key Responsibilities
Google Ads Strategy & Management
- Plan, build, manage, and optimize campaigns across Google Ads.
- Work extensively within Search, Shopping, Performance Max, Demand Gen, YouTube, Display, AI Max, Data Studio and emerging Google products.
- Maintain Google Partner best practices across client accounts.
- Identify growth opportunities through testing, audience development, bid strategy refinement, and campaign architecture improvements.
- Stay informed on platform developments, product releases, and industry best practices.
Attribution, Analytics & Reporting
- Build and maintain robust measurement frameworks across client accounts.
- Work within GA4, Google Tag Manager, Looker/Data Studio, Meta Ads & Events Manager, and 3rd party attribution platforms.
- Ensure tracking accuracy and data integrity across all active campaigns.
- Develop meaningful reporting that moves beyond metrics and provides actionable business insights.
- Analyse campaign performance and identify opportunities for optimisation and growth.
Paid Social Support
- Support and collaborate on Meta advertising initiatives where required.
- Understand Meta attribution, conversion tracking, audience development, and campaign performance evaluation.
- Work closely with other paid media specialists to deliver cohesive multi-channel strategies.
Strategy & Client Communication
- Participate in client meetings and performance reviews.
- Translate complex data into clear recommendations and actionable next steps.
- Contribute to campaign planning, forecasting, budgeting, and strategic decision-making.
Collaboration
- Work closely with our world-class creative team to develop effective advertising creative.
- Provide performance insights that inform creative direction and testing priorities.
- Contribute to the ongoing improvement of internal systems, reporting frameworks, and agency processes.
What We're Looking For
Essential Experience
- 3+ years of experience in performance marketing.
- Strong hands-on experience with Google Ads.
- Experience managing Search, Shopping, Performance Max, and Demand Gen campaigns.
- Strong understanding of conversion tracking, attribution, and analytics.
- Experience with GA4 and Google Tag Manager.
- Experience building reports and communicating performance insights.
- Familiarity with Meta Ads Manager and paid social performance measurement.
Ideal Experience
- Experience working within an agency environment.
- Experience managing international client accounts.
- Familiarity with attribution platforms and modern measurement methodologies.
- Experience with Data/Looker Studio.
- Experience working across both lead generation and e-commerce campaigns.
- Exposure to crowdfunding, gaming, entertainment, or enthusiast-driven industries.
Who You Are
- Highly analytical and comfortable working with large volumes of data.
- Curious and committed to continuous learning.
- Detail-oriented and able to maintain a high degree of accuracy.
- Commercially minded and focused on business outcomes rather than platform metrics alone.
- Professional, reliable, and accountable.
- Comfortable working in a fast-paced environment with ambitious goals.
- Able to think strategically while remaining hands-on in execution.
Why Join Pulling Power Media?
- Work on some of the largest and most successful campaigns in tabletop gaming and crowdfunding.
- Collaborate with an experienced team of strategists, creatives, developers, and marketers.
- Access proprietary technology and data systems including Launch Oracle.
- Work with international clients and globally recognised brands.
- Join a growing performance marketing department where demand continues to outpace capacity.
- Significant opportunities for professional development and career growth.
Benefits
- Medical Aid Contribution
- Retirement Annuity Contribution
- Disability Cover Contribution
- Annual Performance Bonuses
- Professional Development Opportunities
- Team Events & Social Activities
- Modern Studio Environment in our Cape Town (Table View) HQ
- Top 5 best places to work - voted by Sunday Times 2025
How to Apply
Please submit your CV along with a short cover letter outlining:
- Your experience with Google Ads and attribution.
- A campaign or account you are particularly proud of.
- An example of a performance challenge you identified, how you approached it, and the outcome you achieved.
We are looking for someone who takes pride in their craft, values continuous improvement, and wants to work alongside a team that is committed to setting the standard in our industry.