Tabletops’s Creative Powerhouse
The tabletop space has seen rapid growth in both scale and ambition. Major licenses, multi-million dollar crowdfunding campaigns, and cinematic trailers are now part of the standard playbook.
Pulling Power Media is a full-service tabletop marketing agency that has been in the middle of it. While our name may not be front-facing on the box, our fingerprints are all over the campaigns, trailers, and ads that helped these games reach global audiences.
This is not a highlight reel. It is a look at the creative, strategic, and paid ads and performance-driven work that helped some of the biggest titles in modern tabletop find their audience and hit their goals.
Trusted With the World’s Most Recognizable IPs
Bringing licensed properties to market requires more than just great visuals. It demands a deep understanding of the brand, the fans, and the expectations that come with legacy franchises.
Unmatched: The Witcher
We delivered a full suite of digital marketing assets that matched the tone and tension of this highly anticipated release in the Unmatched series as well as ran all the paid ads in both the buildup and launch of this incredible set.
DC Deckbuilding Game
Our creative direction fused dynamic comic-book visuals with high-performing ad formats built for paid channels.
X-Men: Dice Throne
A full-scale crowdfunding campaign supported by paid media strategy and ad creative. This campaign became one of the franchise's most successful product launches.
Monty Python RPG
Creative that captured the absurdist voice of Monty Python, visual content that balanced bizarre and humorous with clear and intuitive, and performance ads that still delivered conversion at scale.
Crowdfunding at the Highest Level
Successful crowdfunding campaigns do not just happen. They are the result of clear positioning, structured pre-launch build-up, strong campaign pacing, and ongoing creative evolution throughout the live phase.
Festival of Gloomhaven
After producing all the ad creative for the record-breaking Frosthaven crowdfunding campaign, we stepped it up and supported Cephalofair with campaign visuals, paid ads, community and streaming content, and strategy for their most ambitious title to date. The campaign raised over 5 million dollars and attracted a global audience. It stands today as the highest-funded game on the BackerKit platform and the second highest campaign across all their categories. Frosthaven holds the number two position on highest-funded games on Kickstarter, second only to Cosmere by Brandon Sanderson (another campaign we contributed ad creative for in performance marketing).
Dice Throne – X-Men, Marvel Missions and Deadpool
Our paid strategy helped drive key moments during the campaign’s funding curve, including mid-campaign lift and a powerful close at over 4.2 million dollars raised. We managed to deliver again for this client on their own IP when it came to Dice Throne Outcasts, closing at a strong 1.6 million dollars and an exceptionally strong return on ad spend (ROAS).
Monsters of Drakkenheim- Ghostfire Gaming & Dungeon Dudes
We had worked on previous campaigns for this setting and were familiar with the world tone and art. For this campaign we produced all the ad creative, copy, and ad execution. The result: over 1 million dollars raised, with over 10% of that directly attributable to ads we ran — bringing this "Monster Slaying Guide" to life.
Creative Partner to Kickstarter’s Performance Team
We’ve partnered directly with Kickstarter as a creative team supporting their performance marketing efforts, producing animated and static ads for some of the platform’s largest and most successful board game campaigns.
Our work has supported high-profile launches including Cosmere, Alien RPG, Animator Versus, Shadowdark RPG: Western Reaches, Stormgate, along with over 80 other campaigns. These projects reached global audiences at scale, with our creative helping drive both engagement and conversion across Meta, Google, YouTube, and other performance channels.
Trailers That Do More Than Entertain
A trailer should do more than generate hype. It should build trust, establish tone, and convert attention into action. Our in-house creative team produces trailers with a clear strategic role in the campaign funnel.
Lord of the Rings: The Trick-Taking Game
A fully animated teaser that introduced the world, the mechanics, and the tone in a clean 60-second format. Used across organic and paid channels.
Cyberpunk RED: Combat Zone – Vehicle Mayhem
A high-impact cinematic designed to support campaign momentum. The trailer merged the property’s signature aesthetic with dynamic storytelling.
Websites That Sell and Inspire
A high-performing website is more than a storefront. It is the foundation of every ad campaign and often the final step in the customer journey.
At Pulling Power, our creative, media, and development teams work closely to build and refine websites that strike the right balance between storytelling and conversion. Pages need to captivate without slowing down the path to purchase.
Epic Encounters - Onboarding Page
We built the Epic Encounters landing page on the Steamforged website to support paid media campaigns. The result was a seamless transition from ad to product, improving click-through and conversion performance.
Beyond new builds, we guide clients through targeted improvements to existing sites. These include layout changes, clearer user flows, and enhancements that align creative storytelling with performance goals.
For many of our partners, this web work quietly drives results. It keeps bounce rates low, average order values high, and ensures every ad dollar is working as hard as it can.
We have built websites or assisted with web dev / UX UI for Steamforged Games, Japanime Games, 1985 Games, Cephalofair, Codemasters, Niantic - Pokemon Go and many more.
A Fully Integrated Approach
The reason publishers and creators return to Pulling Power is simple. We do not just run ads or make trailers. We connect the entire chain, from brand development and media strategy to performance ads and community building. We actually care about games and, as a team, we play the games that we market. We are part of the tabletop community and travel around the planet to be at conventions, meet creators and share knowledge on panels.
Our team works across paid media (Meta, Google, Amazon), creative production (trailers, static, motion), strategy, copywriting, web development, and influencer marketing. All in-house. All focused on results.
We don't consider ourselves a “jack of all trades” agency, but rather four excellent, dynamic teams striving to be the best in their fields, all together under one roof, one company, and one collective vision. We won't rest until we are the best, and even then, there is so much more for us to aim for on the horizon.
Quietly but Passionately Powering Tabletop Marketing
We have helped launch new universes, revive classics, and build bridges between IPs and new audiences. If you are planning something ambitious and are looking for a trusted tabletop or board game marketing agency, we would be glad to explore how we can support it.