The Guild: Ren Faire'd is now the highest-crowdfunded film in history, beating the Veronica Mars campaign which had held the record since 2013. Working in collaboration with Felicia Day, her Knights of Good, and trusted partners, Pulling Power ran performance marketing for this inspiring project, making it our third collaborated record break in 2026!
About The Guild: Ren Faire’d
With their 20-year reunion coming up soon, Felicia Day and the rest of the Guildies wanted to do something special. Since the viral web series was funded entirely by the community on PayPal, Felicia wanted to keep the grassroots spirit of the community alive by crowdfunding the reunion film.
The Guild: Ren Faire'd will feature the full original cast of Guildies, as well as many familiar special guests. In the film, Codex, Zaboo, Vork, Clara, Bladezz and Tink are going to Ren Faire for an adventure they’ll never forget.
And as an extra special surprise to thank the community for helping them not only raise the funds for the movie, but also break a world record, they’ll also be releasing an animated special featuring the characters in a fictional RPG world.
Performance marketing for The Guild Kickstarter campaign
Pulling Power Media led the paid marketing strategy during prelaunch and throughout the campaign. This was supplemented with ad creatives, copywriting, and product rendering from the Pulling Power team. Our prelaunch intelligence product, Launch Oracle, powered the prelaunch phase, enabling audience validation, segmentation, and demand-building at a level that helped us predict a successful launch day.
After a strong prelaunch, the campaign leaped from one success to another thanks to a close collaboration with the Knights of Good and Very Creative Name. They made our jobs so much easier (and our ads so much more compelling) by making sure they were consistently engaging with The Guild’s community, and revealing increasingly more exciting merch and surprises throughout the whole campaign. This included announcements for a new web series with Felicia Day and Wil Wheaton, a blanket/tapestry featuring THAT fan-favorite painting, and new character reveals for their themed dating card game.
With a final 48-hour push from ads and announcements to rally the community, Felicia Day’s The Guild: Refair’d broke the world record for the highest-crowdfunded film in history at the 38-hours-to-go mark.
We couldn’t have done it without you and your team! I can’t thank you enough. Thank you for all your reccs and hard work. I feel so lucky knowing you.
- Felicia Day
And that’s a hat trick for 2026!
This year has been an incredibly special time for the Pulling Power team, and this is our third world record break in the crowdfunding space in 2026 (and it’s only August!). Earlier this year, we worked with Weird Co to break the highest-crowdfunded card game record for Cyberpunk: The TCG; and shortly after that we collaborated with Avantris Entertainment, cracking the world record for highest-crowdfunded RPG for Neon Odyssey.
With most of our work being in the games space, working on The Guild with Felicia Day was a natural next step for us, especially since helping to crowdfund a film has been one of our goals for a long time. It has been an absolute privilege to work with talented people and their communities to make history yet again. Suck it, suits!